Robert Smith brings a unique blend of electrical expertise, automation knowledge, and practical manufacturing experience to the Optimized Lines team. As a PLC Programming & Optimization Consultant, Robert helps manufacturers improve production performance through thoughtful system design, controls programming, automation upgrades, and process standardization.
Robert’s journey into automation began at Sentry Equipment, a company he credits with providing the foundation for his entire career. While working at Sentry, the company supported his education as he earned his Industrial Electrician degree, while also giving him exposure to nearly every aspect of equipment manufacturing and integration.
“I owe all my experience in this field to Sentry Equipment Erectors. They gave me the opportunity to work in almost every field in the shop.”
Starting in cleanup and fabrication before moving into assembly and ultimately specializing in electrical systems and controls, Robert developed a comprehensive understanding of how production equipment is built, integrated, programmed, and maintained. This broad hands-on experience continues to influence his approach to automation and problem-solving today.
Over the course of his career, Robert has worked with some of the world’s largest beverage manufacturers, including:
His expertise spans PLC programming, controls design, machine automation, equipment upgrades, process optimization, and production system integration. Robert enjoys the challenge of taking concepts from idea to execution and designing solutions that improve both machine performance and operator experience.
“This field of work is very rewarding. You get to take something that does not exist and shape it into your own design, make it something special, and continually strive to become a better programmer, designer, and problem solver.”
In 2024, Robert joined Optimized Lines, where he plays a key role in both new project development and optimization initiatives. His work includes programming upgrades, controls improvements, automation enhancements, and production system modifications that help manufacturers increase efficiency, reduce downtime, and improve throughput.
Robert believes that successful optimization requires more than simply improving equipment—it requires understanding the people who operate it.
Working directly with plant personnel, maintenance teams, and operations leaders, he develops customized solutions that align machine performance with the specific needs of each facility. His approach combines automation expertise with practical operational considerations, resulting in systems that are easier to operate, maintain, and improve.
At Optimized Lines, Robert is also actively involved in training and mentoring the next generation of programmers, electricians, and maintenance professionals, helping customers build the internal capability needed to sustain long-term improvements.
“You can work on the same equipment, but every plant has different needs. Customizing a machine isn’t just rewarding—it’s necessary for running efficient production lines. Less downtime means more profit, and when operators have a voice in the process, they’re more likely to solve problems quickly and effectively.”
One of Robert’s greatest strengths is his ability to balance technical performance with operational usability. He understands that the best automation solutions not only improve machine efficiency but also empower the people responsible for keeping production running.
At Optimized Lines, Robert helps manufacturers recover lost capacity through smarter automation, improved controls, and standardized processes that reduce variability and support consistent production performance. His commitment to continuous improvement, collaboration, and practical innovation makes him a valuable resource for organizations looking to maximize the performance of their existing assets without unnecessary capital investment.
Robert’s passion for building better systems, developing people, and creating measurable results aligns perfectly with the Optimized Lines mission of helping manufacturers recover lost capacity and achieve sustainable production performance.
